Paperchase Public Relations

 is the company of Simon Wells.


Company introduction

Simon is one of Britain's leading independent PR advisors.
Bringing a wealth of experience to the role spanning more than 25 years, he began his career as a journalist and editor on major news and business to business publications.  After moving into PR, he now works with everyone from the world's largest multinationals to ambitious start-ups - and companies of every size in-between.
Simon is the founder and managing director of Paperchase.
His approach to PR has always been driven purely by results - and he achieves these by consistently adopting an approach which is as proactive as it is innovative. In short, he keeps the aims of his clients and the requirements of journalists - be they broadcast, print or online - at the heart of this process.
Simon has worked with companies operating in most sectors: from manufacturing to public services and retail to professional services. In addition, he is acknowledged to have industry-leading expertise in the automotive sector. Simon's detailed knowledge of the issues and personalities driving both the motor trade and fleet industries are widely recognised to be second to none.
But quite apart from advising hundreds of companies worldwide on their PR strategies, he has also been involved in his own successful business start-ups. Consequently, he brings great strategic knowledge to his role which reaches well beyond the boundaries of PR and general marketing. As a result, he is often used by clients as a source of business advice and ideas.
Current and past Paperchase clients include GE Capital, Glass’s Guide, Arval, RAC, epyx, iVendi, Microban, Chevin Fleet Solutions, Chartered Accountants Benevolent Association, The Warranty Group, AA Tyre Fit, TLS Vehicle Rental, CFC Solutions, Holland and Barrett, Churchill Tableware and Pinewood Computer Solutions.
Here, you will find testimonials from clients and a selection of recent press releases, social media activity and more.


Current and previous clients include

Simon has a relationship with epyx that dates back almost two decades and, during that time, has played a key part in shaping the positive perception of the company across the motor industry.

Dal Dosanjh Head of marketing communications.

As a business, we have been bringing a new and innovative proposition to the motor finance sector, and Simon’s help has been invaluable in communicating that message to the market.

Paul Burgess CEO, Startline Motor Finance

We’ve worked closely with Simon almost since the inception of the company and he has greatly helped us to define the iVendi's identity as we have evolved to become the market leader in online motor retail.

James Tew CEO.

LATEST Press Releases

The latest news and releases from Paperchase PR

Below are recent press releases from Paperchase Public Relations. Please click on the headline to download.

Around 90 new items of forecourt and showroom marketing materials have been made available to the 1,400 members of the RAC Dealer Network this month.

Designed to promote each car retailer’s association with the RAC brand to potential customers, they underline the importance of the dealer site as a sales opportunity. 

Sean Kent, RAC director of sales at Assurant, which partners with the RAC in the dealer warranty and aftersales sector, said: “Discussing forecourt and showroom presence may seem a little bit out of fashion in 2019 but, if you talk to dealers about which factors help with customer decision making, it remains a key element in the sales process for many people.

“For an RAC Approved Dealer or a retailer that supports their sales by providing an RAC-branded warranty, reminding the customer of that fact with a car topper or windscreen poster – or even something as simple as a branded mug – has definite value.”

Items being offered by the RAC Dealer Network to dealers cover all requirements from floor mats to product leaflets and notepads to forecourt flags.

Sean said: “This kind of visibility especially has significance for independent dealers with whom the potential car buyer may not be familiar. The fact that the RAC is working with these retailers provides a very high level of reassurance for customers, something that our market research shows has a definite impact on purchasing.

“Our view is that, yes, dealers need to be operating at the cutting edge by ensuring that they utilise opportunities such as online car retailing and finance but that they also need to get the showroom environment right when it comes to projecting their proposition. Our investment in these materials is designed to help them achieve that.”

Members of the RAC Dealer Network are able to order these items from a central marketing support portal and account management support is also available to help them decide which items will work best for them.

Sean added: “In a warranty market where few brands have any kind of household recognition, the RAC name has a meaningful effect on many car buyers. Our marketing approach is very much based on helping dealers to maximise its impact.”

Assurant is a Fortune 500 company that operates in 21 countries and provides motor warranty products and supporting infrastructure sold in the UK under the RAC brand.


For press enquiries please contact:

Simon Wells at Paperchase PR on 07768 912430 or e-mail 

About the RAC 

The RAC provides complete peace of mind to 11m UK private and business drivers, whatever their motoring needs. Its services include:

The RAC also works to support the interests of its members and UK drivers on the most important motoring issues which it identifies via the annual RAC Report on Motoringand the RAC Opinion Panel. The Report on Motoring is the longest running analysis of driver opinion in the UK having been published every year since 1989.
For more information about the RAC, visit
About Assurant

Assurant, Inc. is a leading global provider of housing and lifestyle solutions that support, protect and connect major consumer purchases. Anticipating the evolving needs of consumers, Assurant partners with the world’s leading brands to develop innovative products and services and to deliver an enhanced customer experience. A Fortune 500 company with a presence in 21 countries, Assurant offers mobile device solutions; extended service contracts; vehicle protection services; pre-funded funeral insurance; renters insurance and lender-placed homeowners insurance. The Assurant Foundation strengthens communities by supporting charitable partners that help protect where people live and can thrive, connect with local resources, inspire inclusion and prepare leaders of the future. Learn more at assurant.comor on Twitter @AssurantNews.



New research by iVendi shows that 8% of used cars have potentially conflicting information attached to their digital record – meaning that any finance quotes supplied for them could be incorrect. 

From a sample of around 140,000 vehicles being sold online, the motor retail technology specialist identified more than 11,000 as having a potential problem.

This means that the quotes being delivered to customers could be incorrect on a typical PCP quotation – and it is also possible that the error would be carried through to any finance deal that is ultimately concluded for the vehicle.

James Tew, CEO at iVendi, explained: “A vehicle’s digital record will include data about the car including a physical description but also a taxonomy code from an established industry data provider. This is used as a standard method of identifying a car by the finance company.

“The taxonomy code has either been allocated by a person making a visual check or, increasingly often, using automated systems that have become popular.

“The problem is that, by it’s very nature, vehicle taxonomy is complicated and it is very easy for both humans and software to get the taxonomy code wrong. The majority of errors concern numbers of doors, transmission types and trim levels and, while these are of some concern, they are probably of limited impact on the value of the vehicle or the finance quote.

“In other cases though, the mistake is much more fundamental. It is not too difficult within the data we have compiled to find complete misidentifications such as prestige cars that have been listed as panel vans.”

James said that, from an iVendi point of view, the main issue was the impact on the accuracy of finance quotations delivered to used car buyers online.

“The wrong code means the wrong valuation and the wrong forecast residual value for the PCP. This can have a positive or a negative effect from a financial point of view but it remains an error and one that can have unpredictable results.

“Of course, these mistakes also potentially have implications from an FCA and ASA point of view, which is something that could have serious implications for retailers.”

The industry was aware that incorrect model codes occurred, James explained, but probably not to the extent that iVendi’s research revealed.

“Everyone knows that this happens but there is a general assumption that the errors are relatively rare and quite nuanced – just the wrong trim level. What we have found is that the problem is quite widespread and potentially more impactful.”

James added that new technology created by iVendi delivered a highly effective solution to the problem.

“Dealers using our online retailing platform will soon be provided with a tool that should prevent this occuring in almost all cases. With a few simple clicks, retailers can resolve identification issues almost immediately across their websites and other major online portals. This will be launched during December and also integrated into the new iVendi online retail product range, which will be unveiled in 2020.”

About iVendi

Founded in 2009, iVendi can credibly claim to be the market leader in online motor retail technology both in the UK and internationally. With a modular product range which engages consumers, converts buyers and manages transactions, iVendi technology interacts with around five million consumers every month and thousands of motor retailers, manufacturers and finance providers. iVendi has offices in Manchester and Colwyn Bay.

For further details, please contact Simon Wells at Paperchase Public Relations on 07768 912430 or




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